Sarah J. Maas' latest book, "House of Flame and Shadow," was published on Tuesday.
Publishers are prioritizing romantasy, with Entangled creating Red Tower, an imprint focused on sci-fi and fantasy romance books in 2022.
But an organic community of Maas readers formed on social media recently, making her even more widely loved.
The pair, who are good friends thanks to BookTok, post videos breaking down the smallest details of Maas' works.
Studios founder Molly Werts, 26, runs her shop full-time and met her roommate because they connected over one of Maas' books.
Persons:
Sarah J, Maas, —, Samantha Grindell, Harry Potter, it's, Feyre, she's, fae Bryce Quinlan, Stephanie Meyer's, Cassandra Clare's, Tor, Rebecca Yarros, Bramble, Jennifer L, BookTok, TikTok, superfans, Rosie Dent, Dent, Lili, BookTokers, Jaclyn Wooten, Wooten, Molly Werts, romantasy, they've
Organizations:
Service, Bloomsbury, Marvel, New York Times, Reuters, Publishers, Wings, Studios, Jupiter's, Publisher's, Writers of America
Locations:
Brooklyn , New York, New York, Connecticut, Florida, Maas, Bloomsbury, Crescent, BookTok